Social media management is comprised of three social media disciplines:
Social listening - The act of monitoring and compiling everything being talked about on social media regarding your brand, its products or services, your competitors, and your industry as a whole.
Social analytics - The process of gathering information from social media conversations and processing it into structured insights leading to more data-driven business decisions.
Social engagement - The exercise of interacting--either one-on-one or at scale--with customers via social media to build relationships or address customer issues.
A comprehensive social media management strategy generally involves multiple platforms, including Facebook, LinkedIn, Twitter, Pinterest, and YouTube.
A social media management tool helps easily manage all your social media needs like planing, postig, scheduling, monitoring.
