5 tips on how to choose the best social media scheduler software

Discover how to choose the most powerful software that will push your business faster forward in 2021!

The test of the machine is the satisfaction it gives you. There isn't any other test. If the machine produces tranquility it's right. If it disturbs you it's wrong until either the machine or your mind is changed - Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values

Social media management is one of the most important elements of marketing your business and contributing to its continued growth among your customers. Any business keen to gain a wide audience for its products must invest in social media accounts. There are dozens of platforms, and each carries all types of people. Among these millions of users, your business potential customers await. It is up to you to find out where more of your potential clients are and pursue them diligently.

If you are here, it means that your business is active across various social media platforms. It is definitely tasking to move across these accounts. In between creating posts, looking for followers, engaging your followers and finding your way around application updates, it gets confusing.You can streamline your social media tasks and duties with the help of social media management tools/platforms.

Social media management tools offer a way to generate analytics, publish content, schedule posts, listen to customers, monitor campaigns, boost engagement, automate, and much more. This means a central control for all your social media. Besides enabling structured posts and themes for your various accounts, a social media tool will facilitate easier engagement with your followers.

Well, you may run into difficulty right away because there are so many social media scheduling software tools to choose from in the market with different features and a range of different prices as well. We have compiled a list of the steps you need to take to choose the best social media scheduling software for you and your business.

Step 1: Pricing and Budget

One of the first considerations you need to make when choosing one of these social media scheduler software tools is their cost. This will help you rule out any tools that are just too expensive for your business with its current budget for social media marketing.

In this step, consider the kind of pricing structure that each tool offers since they will differ slightly from tool to tool. For example, many tools will choose to offer a per-user structure and a monthly rate. Others will allow you to save with a yearly commitment. It is important to explore the plans offered as each looks enticing.

The devil is in the details; you must examine the features each package possesses. Whatever you do, consider all the tools that fit into your price range because you will have to compare its price to its features and limitations in the following step, and you don’t want to rule out a tool prematurely just because it reaches the limit of your budget. It may be just what you need.

Step 2: Package Features vs Business Needs

It stands to reason that you will need to consider the actual capabilities and features of the software are considering using to manage your social media accounts. But, you may not be sure from the beginning of which features you need for your business unless you write down some simple goals you would like to accomplish from this investment.

Once you have put down your main goals for using a social media scheduler tool, you will start to see if the features these tools offer will help you achieve them or not. You must also consider which features you are allowed based on the tool’s pricing tier, as some advanced features may be left out.

This step will call out your research prowess, as you must explore available tools.You also need to consider the reliability of the company providing the social media scheduler. You may want to consider the more popular social media scheduler, as they mean reliability and sustainable functionality.

Step 3: Choose a Tool That Offers Support

When you are testing the features and capacity of the tool you will likely opt to join a free trial so that you can experience the social media scheduling process for yourself. This is a great way to get familiar with the tools that meet your budget and feature requirements.

According to Hubspot:

Customer service is importance to your business because it's retains customers and extracts more value from them. By providing top-notch customer service, businesses recoup customer acquisition costs and cultivate a loyal following that refers customers, serves as case studies, and provides testimonials and reviews.

A popularly overlooked function of taking on a free trial opens your eyes to some crucial qualities of a social media scheduler.The free trial period is used to test the response time and efficiency of technical teams and customer support agents of the social media scheduler you are considering. These interactions will tell you much about the provider you potentially choose and whether they are a good fit for your needs. Remember you may need to lean on them for support in the future.

choose a tool that offers support

Step 4: Publishing

While you may have considered the tool’s publishing and scheduling features in previous steps, but it’s important to thoroughly and specifically review its functions and limitations since this is the main purpose of choosing a social media scheduler.

For example, consider its limits social media scheduler tools' limitations. Does the tool allow for unlimited scheduled posts? Can it schedule and automate across platforms? Can it support unlimited accounts? How far ahead can you plan a campaign?

Step 5. Integrations


Select a tool that allows for the integration of all the other applications that you use to get work done. This includes the ability to use extensions to further its power to function. Ease of usability is important in the modern world,as you need to keep on top of all your responsibilities. Such integrations enable the transfer of information relevant to your business and your followers from elsewhere.

A good social media scheduler should facilitate engagement with your audience. Mention of your business or brand should immediately notify you. This goes a long way in maintaining your reputation by responding to concerns promptly. With social media business accounts, timing is everything and you social media integrator must be ahead of you in handling upcoming issues.

A crucial integration is the ability to export data from the social media integrator to other places such as Microsoft Excel and Ms Publisher. This is handy for generation of reports and in businesses working with teams that need constant exchange of information.

Step 6. Analytics


Finally, choose a tool that gives you accurate metrics and complete analysis of all your engagements on social media that you get for your business and brand. You want detailed reporting that gives you a real look into your social performance. This information should give data pertaining to your posts performance; reach of other posts that mention your business as well as visits to your profile. These statistics are important in evaluating the audience your business is getting exposed to. When creating campaigns for your brand, your target audience need to be at the center of the content to be put out.

Choosing a social media scheduler tool that will help with analyzing all your engagement and traffic is one of the most underrated factors by many marketers, yet it is one of the most important ones every one should prioritize. Being able to analyze your data will always give you an upper hand and insight on how to do better with your content.

Remarks on How to Choose the Best Social Media Scheduler

We have set out the essential six steps for you to follow when choosing a social media scheduler software tool, and, in closing, we want to emphasize a final piece of advice. Always use a free trial. Don’t hesitate to reach out to the support team as they are an important part of any software.

In choosing a social media integrator for your business, the size of your team must be considered. A small business with few people accessing your social media accounts does not need a sophisticated social media integrator. A large business however might have different persons responsible for different departments that may come up on social media. A more sophisticated software integrator is suitable for such a business.

Using a tool like HipSocial by 500apps is one of the best ways you can ease your business processes, free your time and ensure efficiency with your social media campaigns.


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