A social media management tool is software designed to allow users to publish, monitor, engage and analyze data from one or more social media networks from one interface.
Social media management tools streamline the process of sharing and scheduling content to your social networks from one place - as opposed to logging into multiple platforms and switching back and forth between them to share your message and interact with your audience.
It can also make it easier for teams to collaborate on executing your social media management strategy.
With a social media management tool your team can:
1. Manage and monitor multiple accounts on multiple social media platforms
2. Analyze audience engagement and make posting decisions according to audience preferences
3. Schedule posts in advance across platforms
4. Monitor and respond to comments and mentions
