What is an Ad Campaign?

The perfect social media strategy for reaching your customers, clients, and leads is through Ads campaigns. An Ad campaign is a method of increasing awareness about your products or services through a chain of advertisement messages across multiple networks. A lot of business owners believe creating an Ad campaign is simply creating an ad. An Ad campaign is a strategic method. It goes beyond the simplicity of creating an ad, and you need to understand the metrics, audience, and targeting plan.

A successful Ad is one with a goal. You start your campaign with a focus in mind. An Ad has three primary objectives; to inform, to persuade or to remind. The premises of your ad's focus must be within these three aims. A successful Ad campaign can be at; - Getting new clients - Marketing new products - Broader reach - Creating brand recognition

It is vital to maintain a specific goal for an ad. An advertisement campaign with more than one goal will fizzle out and return a low-quality result.

Why do You Need Ad Campaigns?

Ad campaigns offer a cost effective way of giving your business a boost. It helps you to compete with significant competitors with multi-billion dollar budgets. Social media is the symbolic level playing field. Proper ads help to give you a say.

Reasons you need Ad campaigns to include:

1. Making Your Brand Visible: Everyone can make a representation on social media. Ads bring your brand to the forefront, the limelight. The place you ordinarily wouldn't have been without the ads.

2. Launching New Products: You might have a reasonable social media representation, and your audience is quite familiar with your products. However, if you are thinking of introducing a new product to the market, the best social media strategy is to initiate an Ad campaign. The ads stand for the traditional bell-ringing over new products. It serves as the platform for the introduction.

3. Attracting Customers: You need to run ads if you want to attract more customers. An online marketplace is a competitive place. To make more customers, you need to get into the faces of more people. However, to attract more customers, you will need to run ads consistently over some time.

4. Expanding the Reach of Your Business: If you are thinking of increasing the base of your business, you need ads. It is best practice to understand the effectiveness of the ads. If the cost of ads would outweigh the benefits it will bring, or if your products are limited to your locality, you do not need ads. Ads will expand the reach of your business.

Social Media Designs and Ads

Social media designs play a crucial role in ads. Your design is your representation online; the result of your Ad campaign depends on the quality of your designs. You need the right design to improve your Ad campaigns. Hence, a social media Ad campaign can produce poor results if the designs are flawed. Thus, the time and financial resources invested in the campaign are considered a waste.

Let us walk through 15 social media campaign tips from this article. These tips, if followed, will help you get better results from your ads through an improvement of your designs.

“Be creative while inventing ideas, but be disciplined while implementing them” – Amit Kalantri

Tips to Improve Social Media Campaign

1. Choose the Right Platform

Every social media platform has a relative audience. Recognize the right platforms for you and target them. It would not be appropriate to interest LinkedIn users in your latest fashion goods. Get a proper platform that has an audience, whose presence on that platform relates to your goods after choosing the right platform you should post daily to spread brand awareness. You can use social media scheduling tool to post them.

2. Use Clear and Quality Images

This is the most critical tip of a social media campaign. If you are uploading a snapshot of your product, select the pictures with the most quality. It shows a lack of professionalism and seriousness. The use of blurry and unclear pictures will turn off your viewers. A repulsed client will not activate your call to action and will not interact with your content.

3. Use Right Colors

Color attracts and can also repel. Each color communicates a message to your customer's mind. Colors can express hunger, cheerfulness, melancholy, and lots of other feelings. Using the right mix of colors gives the right message. The best social media strategy would create the proper reaction. You should use colors that would keep your audience calm.

4. Get Right Fonts

Fonts to add value to your texts and communicate the tone of your message. The styles can go from yelling to pleading, condescending to haughtiness. The right font size and type are vital to the way your audience interprets your text. Simple, plain and professional fonts communicate importance. In contrast, stylized fonts pass a simple message to your audience. Take note of your fonts to convey the wrong message to your customers.

5. Always Use Your Logo

You are trying to promote your brand's profile. Continued use of your logo creates awareness of your brand among to customers. Irrespective of the goal of your ads, you would want your brand name to linger in your audience's mind. Constant use of your logo will help achieve this. Using your logo as fading backgrounds or at corners of your designs are great strategy.

6. Include a Call-to-Action

Call-to-actions are statements that urge customers in the direction of the ads' goal. It tells the audience to do something. Your focus is to engage your audience or make sales; the right social media strategy is to point them to do this. Examples of CTAs include buy now, register now, place your order now, and so on. A Call to action communicates urgency. Adding the appropriate call-to-actions will convince your customers to make decisions immediately.

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7. Keep Titles Precise

Every ad has a title; a good social media campaign strategy for great designs is keeping your tags accurate. Do not beat around the bush; you do not have that time. Your audience has a short attention span. Go straight to the point. A precise title also gives a definite introduction of what the audience should expect from your content. Also, clarity is essential. For unique users, a title might be all the description they need to understand your posts. You can use tools with web scraper features to extract relevant information from any websites for title generation.

8. Use Catchy Titles

The goal is to get customers to interact with your content. A catchy title brings your customers to the door of your ad. Your title makes all the difference to your design. A catchy title will get your audience to look at even a bad design. In contrast, your audience might not spare an excellent design with the wrong title, a moment's look. It is best to use phrases like ""How to,"" ""Tips for,"" and more.

9. Keep Video Ads Short

Videos have the highest conversion of all Ad campaigns. However, users lose interest quickly in long videos. Keeping your videos between 3-16 seconds is the best Ad strategy. Keeping your video ads short is vital because short videos effectively drive home key points, increase awareness, and serve as a less time-consuming option for users. Short videos receive more engagement than long ones.

10. Keep Designs Simple

Simplicity cannot be overrated. Try to make navigating each design as easy as possible. Do not cram too much information into your plans. Make your design simple and very easy to grasp. The best designs are ones people can read through in a minute or two. If your design is too confusing, the audience will most likely swipe it up or down. You can use tools with media integration to create visually engaging content.

11. Get Dimensions Right

All social media platforms have different graphic sizes. Use the correct dimensions for each forum in your ads. The true extent gives the best layout. It also makes your content compact, attractive and organized. Using large designs will make you get parts of your image cropped off, making sensitive information unavailable to your audience. Also, small designs will leave unused spaces around the canvas empty, making your content shoddy. A responsive platform will zoom your small designs to use up the canvas allocated. Zooming your designs can make them blurry.

12. Keep Brand Content

You need to understand your brand's reputation and keep your designs in line with these goals. Some contents promise excellent conversion but are not relative to your brand. For example, a popular eating meme associated with a brand would get you engagement but not help your food brand. It is best practice to avoid them. Keeping content on board with the brand's purpose is a perfect social media campaign strategy.

13. Understand Your Audience

Recognizing your audience's personality is key to a social media Ad campaign. It helps to gauge what their response will be to specific content. The essence of your audience determines the professionalism of your design. Be self-aware only to post contents that will receive a positive reaction from your audience. Also, the response of your audience shows how receptive they are to new products and updates. You can use social media listening tool to monitor brand mention and understand what your customer thinks about your brand to create a user-specific Ad.

14. Make Your Content Valuable

Valuable contents keep people coming. No one relates what matters little to them. Make sure your contents are of use to your audience; this will increase engagement and make them come back. For example, if you are a food brand, giving your customers healthy living tips would add value. They will keep coming back for the value, and you get to sell them your products.

15. Be Direct

Attack the goal straight away. People hardly dwell on things that take too long to understand.

Conclusion

The continual growth of web technology exposes users to millions of information daily. With so much to take in so little time, users tend to have a short attention span, usually three minutes. Hence, there is a need to devise a way to attract the audience to your content and get them to stay long enough. Keeping your audience glued is where great designs are of importance.

“Great design always starts with listening.” – Marc Hemeon

The ultimate goal of a social media Ad campaign is to make conversions. The conversions can come in various guises; sales, traffic, product awareness, and so on. The best social media campaign strategy is maximizing your Ad campaigns by using good designs. Implementing the social media campaign tips highlighted above will increase your conversion handsomely.

HipSocial.com is a social media management tool that provides a platform that generates excellent designs for your social media ads. The website is a one-stop shop for your designs. The tool helps to schedule content, engage the user and make data-driven decisions.