Social media marketing has exploded in recent years. With the kinds of advancements we’ve seen in social media, it’s no surprise that small businesses and Fortune 500 brands alike all depend on social media to drive exposure and sales.

"It’s no secret,” says social media expert and entrepreneur Jeff Bullas, "social media marketing isn’t as straightforward as it used to be and consumers are getting more socially savvy by the moment. Today’s consumer no longer just hopes but expects their favourite brands to continue to offer them new and innovative ways to engage socially.”

Despite the growing number of brands investing in a social presence, many owners and managers have very little experience when it comes to creating campaigns and analyzing data. Social analytics software helps these businessmen and women take control of their brand’s online image. To understand what social media analytics can do for you, let’s take a look at what it is. Techopedia defines social media analytics as ”collecting data from social media sites and blogs and evaluating that data to make business decisions.”

This type of software can be very valuable and beneficial to brands of all shapes and sizes. But not all of these tools are created equal. There are almost as many options on the market as there are industries that use them. In order to figure out which one is best for your business, we’ve compiled the top 15 choices in social analytics software, according to our experts.

Top 15 Social Media Analytics Software Solutions

Here are top 15 social media analytics software for you to choose from:

1. HipSocial

HipSocial is a social media analytics tool that allows you to measure the impact of your content and look into the detailed analytics to make decisions based on meaningful data. The data is displayed with charts that are easy to read. Features include a dashboard, detailed analysis, behavioural statistics, click trails, and simple output of your content across different networks.

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2. iconosquare

iconsquare helps you grow your Instagram and Facebook presence with analytics that provide insight into the performance of stories, posts, and engagements. Plus, you can measure your tags and mentions to better understand your social media presence in general.

3. SocialPilot

SocialPilot allows you to generate insights from your metrics and easily save or download PDF reports. Data analyzed includes content performance, audience insights, influencers, ideal posting times, and all posts within and outside the SocialPilot network.

4. Buffer

Buffer gives you analytics with in-depth insights to grow your brand by measuring the performance of your social media posts, generating reports, and getting recommendations for growth. Features include aggregate metrics, account analytics, stories and post analytics, and audience demographics.

5. Keyhole

Keyhole’s main focus is analytics for social media and is particularly known for its hashtag analytics. Keyhole offers real-time hashtag tracking to collect all posts and mentions that include your hashtag, as well as the ability to predict the future performance of your hashtag based on previous performance.

6. Awario

Awario allows you to easily turn your data into insights with innovative dashboards and clear reporting. It helps you track social media engagements and mentions, allowing you to sort them by positive, negative, and neutral.

7. sproutsocial

Sprout Social offers access to metrics and allows for concise reporting and insights at-a-glance. It features easy adoption for all users, complete oversight, competitive advantage, enhanced social strategy, competitive analysis, and analytics by the network.

8. Sendible

Sendible helps organizations gain insights from social data and display them visually in easy-to-read reporting. These aesthetically pleasing reports highlight the success of your brand’s social media campaigns to clients, executives, and your team

9. Hootsuite

Hootsuite features powerful analytics and the ability to create and export custom reports to highlight key data points and variables. It also features team performance metrics, as well as third-party integration capabilities

10. eclincher

eclincher comes equipped with powerful analytics that covers every social media account, post, comment, and any other kind of engagement across all social media platforms. Gain an understanding of trends, mentions, post-performance, and when your target audience is most likely to be online.

11. agorapulse

agorapulse helps you get publishing insights to determine recommendations for the best day and time to post and monitor hashtags, helping you add a beneficial boost to engagement. Metrics are displayed with reports to help your campaigns perform great across all social media platforms.

12. MeetEdgar

This platform strives to offer all the features you need to post and share content with ease. It integrates smoothly with other analytics software to post, share, and measure results across multiple platforms.

13. Falcon.io

Falcon.io helps you measure your social media reach with super accessible and time-saving reports. Insights are available across various channels, and metrics are shown in real-time. Plus, its customizable dashboards allow you to see the information you want and discard the rest. Data is no longer complicated when you use the right analytics software.

14. Crowdfire

Crowdfire helps you track, measure, and report various elements of your social media campaigns, from engagement to ROI. It allows you to customize reports with data points and find detailed insights on each post. Crowdfire facilitates competitive analysis, helping you outperform the competition.

15. MAVSOCIAL

MAVSOCIAL allows you to monitor, analyze, and export your data regarding posts and engagement so you can keep an eye on all of your social media activity.

Conclusion

These 15 selections highlight some of the top software for analytics, and they’re only a fraction of what’s available on the market today. Many of these solutions offer free plans that give you access to limited features that are ideal for smaller outfits. Some of the others, such as HipSocial offers free access to 10 users. HipSocial is a social media management tool that offers features like social media listening, content planning and detailed analytics of all the posts across different networks. At the end of the day, it comes down to pricing and value. Before pulling the trigger on any analytics software, however, be sure to shop around and compare so you can make an informed decision and get the best value for your brand’s unique needs and challenges.