Social media is in constant motion. It ebbs and flows with changing practices, features, and trends. That is part of what makes social media so exciting and worthwhile for businesses and, the changing nature of social media also creates an atmosphere of evolution. Social media has evolved to offer a little something to every person and every interest. From Snapchat to Facebook, there is a variety of options for users to engage with others, connect over content, find jobs, and, of course, to advertise and promote a business.

Businesses and brands use social media to engage customers, provide service experiences, advertise, and convert. Just as social media offers something to each type of user, it gives businesses the power to grow at every stage of the marketing journey.

The marketing journey no longer operates in one direction. Instead, social media allows customers and businesses to have a direct line of communication with each other. In addition, businesses have more channels and options than ever to engage customers in their unique service. If you are a business, individual, or brand, you will find the following seven trends helpful in promoting your product, service, and image. Here, HipSocial shares seven important trends every marketer should consider:

Top 7 Social Media Trends

1. Engaging and Connecting With Your Audience Using the Live Feature

“Activate your fans, don't just collect them like baseball cards.” - Jay Baer, Convince & Convert

The 'live' feature is one of the most effective trends on social media to engage your audience. It has become popular for businesses to respond and appropriately engage their users on social media. They use social media to create brand advocates by responding to feedback and comments with an on-brand and appropriate tone.

Engage and Connect With Your Audience

The 'live' feature, which allows for you to share a live video to your audience takes the game a step further and allows for more than just answering comments and responding to messages, This powerful social media trend is available multiple networks including Instagram and Facebook and it can be really powerful during the launch of a brand or when showcasing new products to your users. According to SproutSocial, 1.62 billion users visit Facebook daily.

2. Harness the Power of Facebook and Instagram Stories

Launched in March 2017, Facebook and Instagram stories feature came into the picture as one of the most revolutionary trends on social media that promises to stick around for a long time. This feature gives you the ability to post a temporary update whether in the format of a text or an image lasting only 24 hours.

This feature has proved very effective and has caused an explosion of audience attentiveness as Hundreds of millions of people engage in social media stories on a daily basis and it is growing 15 times faster than news sources. Businesses can share announcements to followers on these stories to get the word out, especially to mobile users.

Boost your Social Enagagements across Different Networks

3. TikTok is a Social Media You Should be Using

With over 1.5 billion application downloads in 2019, TikTok is definitely a vital social media trend to reckon with for any serious business owner.

Founded on a simple concept where the application allows a user to create and upload a micro-video and share it, TikTok is giving businesses a new way to increase growth and revenue through their ads platform. You can also use the application to raise brand recognition for your product or service.

4. Facebook Groups are More Powerful Now Than Ever

Another effective and rather cheap way to harness the power of trends is the use of Facebook groups.

According to Research, "The members of a group feel like a community. They know that if they have a question, someone from a group is more likely to answer it".

Your customers or clients feel more 'safe' when there is a ready method of communicating or interacting with your team and this adds credibility to your brand and builds a good reputation around your products. In order to reach audiences in different timezones, you can schedule your posts with Facebook post scheduler

5. Remember to Make Use of Influencers

Popular brands all over the world have discovered a new way of pushing their products and it is by using social media influencers. Influencers are an emerging trend on social media you cannot ignore. Influencers are tastemakers and trusted authorities in their respective niches. Their huge and loyal followings allow them to speak directly to customers in a trusted context that helps them easily sell, connect and engage. Instagram is one of the domains where the influencer reigns, making it a great choice for businesses seeking reach.

While seeking to harness the power of an influencer, you should make sure that the influencer you pick for your brand or product has a following that rhymes or connects well with it. Do your research and reach out to them with your offer which could be a direct monetary compensation or a commission on the sales the posts generate.

Remember To Make Use of Influencers

6. Targeting Mobile Internet Users

The usage of mobile internet as a social media trend is something you cannot ignore if you plan on running a successful business. Mobile internet usage has been on a sharp increase, heavily competing against traditional desktop usage. According to World Advertising Research Center

Almost three-quarters (72.6 percent) of internet users will access the web solely via their smartphones by 2025, equivalent to nearly 3.7 billion people.

This is clear proof that the emergence of mobile users and their continued growth is a social media trend worth looking out for. If you want to take advantage of this social media trend and profit from the mobile users, some of the things you need to put into consideration include creating a mobile application for your business and consequently making the content on your website mobile-friendly. This will allow content that was otherwise not available to mobile users available and is valuable to them. Also of importance is to finely tune your images accordingly for mobile. Deliver them to your users in resolutions that are mobile-friendly for them to download and view with ease. You can also use social media listening tool to understand what your audience is looking for. This will help you create user specific contents

Targeting Mobile Internet Users

7. Creating Brand Awareness With Quora

If you have been on the internet for longer than a day, you have most certainly run into Quora. This is one of the most active and most reliable sources of information, On this platform, people get to ask questions and get the unique advantage of having a global audience to respond to them.

Quora is a user-generated knowledge base which provides answers to user questions by other users with credentials on the subject. It rewards quality information and can be a driving force for traffic to your site. By framing content as questions and answers, it can be the first touch point with an audience that can create brand advocates. It is reported that there are more than 300 million monthly active users on Quora. This alone points to the power of this platform and the huge impact it can have in your social media marketing efforts when done well.

Conclusion

With social media, you have a platform where you can build and grow your business fast. Knowing the trends on social media which are effective and relevant to your business and products gives you an edge over your competitors. It is important to note that some Social Media Trends are temporary, while others stick around for a long time. Learn to harness these emerging and continually changing trends to grow your brand.

HipSocial is a social media management tool that can help you take advantage of these trends by scheduling and posting content across your social media platforms for the brands and businesses you manage. It can save you huge amounts of time and stress by offering social media features that make collecting feedback and engaging users easier than ever.

What Makes the Best Social Media Management Tool?
Join the SaaS Revolution
ribbon
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support

Tags

Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Engagement Software SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Software Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking Systems ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Interview Assessment Tool Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Outreach Service Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Based Personalization LinkedIn Chrome Extension LinkedIn Leads Opening Line Writer Lead Generation Tool Linkedin Search Email Finder Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Management Software KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Software Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Software Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Onboarding Process Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder Unified API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Solution Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login Low Code App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software Third Party Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Software Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Multi-Channel Notifications Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening Social Analytics SEO Software Keyword Tool Link Building Tool SEO Tool SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Tool Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planning Software Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Hyper Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Software Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Teamwork Collaboration Methods Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Virtual Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Software Email Software Email Provider Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Software Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation Software RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Software Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Hipsocial is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day Trial