Social media listening software is very effective at helping your brand stay up-to-date on mentions and engagements relevant to your company, your products, your competitors, and your industry in general. By utilizing social media listening, you're able to monitor and track keywords and hashtags that are relevant to your industry or niche. As a feature, social listening is vital to the success of your brand. It takes customer service to the next level and gives you a direct line of communication with customers and prospects.

“The fact of the matter is that prospects, leads, and customers are actively talking about you, your brand, and your industry on the social web" says Ryan Deiss, entrepreneur, investor, and author of numerous best-sellers on digital marketing and business. "If companies are not actively listening for these conversations, someone may as well have installed a telephone in your customer care department that is ringing off the hook with no one picking up the phone.”

Once you notice relevant mentions, you can quickly and easily respond to issues, comments, or compliments. This is especially important in terms of customer support. Not only do users get a timely response, but that responsiveness is seen by any followers who happen to view the engagement. The market is flush with apps that come in all shapes and sizes. This makes it tricky to choose the best social media listening software for your unique needs. But, when it comes to a successful social media strategy, it’s crucial to find a tool that works well with your brand.

To help you make the most of your social media efforts, we’ve listed 15 of the best social media listening software options available on the market today.

15 Best Social Listening Software Available in the Market

Social listening is extremely crucial for any brand as it gives the scope for correction in the strategies. Here are 15 social listening software that you can utilise for the same:

1. HipSocial

HipSocial is a social media listening tool that helps you increase exposure and engagement with your audience. The social media listening feature helps you follow along in real-time as relevant conversations play out on various social media platforms.

Pricing: 14 Day Trial - 14.99$ per user per month.

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2. TweetDeck

TweetDeck is Twitter’s own social media listening software. It offers real-time tracking and helps boost engagement so you can reach all of your Twitter audience. Tweetdeck is completely free to use.

Pricing: Free

social listening

3. HubSpot

HubSpot is a full-service inbound marketing, sales, and service tool. It also includes an effective listening tool that allows you to publish and share content and monitor all mentions.

Pricing: 14-day Free Trial - Starter $45 - Pro $800 - Enterprise $3,200

4. BuzzSumo

BuzzSumo offers content marketing research and monitoring to help you create high-performing content campaigns and monitor their effectiveness. Its social media listening capabilities include tracking mentions, trends, and updates for your brand and on your competitors.

Pricing: 30-day Free Trial - Pro $99 - Plus $179 - Large $299 - Enterprise $499+

5. Buffer

Buffer is a Social media management tool that builds audiences and brands on a variety of social media platforms. Buffer Reply is the part of the tool that helps you listen, organize, and respond to social conversations, but they offer a number of other plans with a variety of features to help you run a successful social media campaign.

Pricing: 14-day Free Trial - Publish Pro $15 - Publish Premium $65 - Publish Business $99 - Analyze Pro $35 - Analyze Premium $50

6. sproutsocial

sproutsocial helps you connect with those engaging and talking about your brand on social media. Among other things, Sprout Social helps you identify trends and gain valuable insights from social data.

Pricing: 30-day Free Trial - Standard $99 - Pro $149 - Advanced $249

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7. agorapulse

agorapulse is an easy-to-use social media management that allows you to build relationships and increase engagement. It includes a social inbox to listen for comments, mentions, and other forms of engagement across multiple social media platforms.

Pricing: 28-day Free Trial - Medium $99 - Large $199 - X-Large $299 - Enterprise $499

8. awario

awario is a social media listening software that tracks mentions, discovers influencers, helps you engage with customers, and even helps you find new sales leads. Real-time monitoring shows results from all social networks, news, blogs, forums, and more.

Pricing: Free Trial - Starter $24 - Pro $74 - Enterprise $249

9. Keyhole

Keyhole considers itself a hashtag analytics tool that can provide real-time data for hashtag tracking on social media platforms. It also offers campaign, brand, and event monitoring, and influencer marketing, as well.

Pricing: 7-day Free Trial - Social Media Account Analytics $49 - Social Listening & Campaign Tracking $49 - Keyhole Suite: Social Listening & Account Analytics $59

10. TweetReach

TweetReach is a Twitter-specific analytics tool and social media listening software that helps you identify how far your Tweets reach in the Twittersphere. It also offers enhanced analytics and real-time monitoring.

Pricing: Forever Free (UnionMetrics Account) - Social Manager $49 - Social Marketer $99 - Marketing Team $199.

11. mention

mention is a social media listening software that offers monitoring and campaign management, allowing you to listen to your audience and monitor the web to find important conversations. The management aspect of this tool allows you to manage content across multiple social media platforms.

Pricing: Free Trial - Solo $29 - Pro $99

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12. Brandwatch

Brandwatch provides a feature-rich social media listening software that helps you better understand your customers through consumer research and social media monitoring across multiple networks. It also offers brand management, content strategy, competitor analysis, user experience (UX), influencer marketing, and even crisis management, providing a robust platform on which to run highly productive social media campaigns.

Pricing: Starts at $1,000 for 10,000 mentions monitored.

13. Hootsuite

Hootsuite features powerful analytics and the ability to create and export custom reports to show detailed results. This social media listening software also features team performance metrics and the ability to integrate with other apps to find even more insights.

Pricing: Professional ₹1,915/mo- Team ₹7,540/mo- Business ₹45,000/mo*

14. AdRoll

AdRoll helps with digital and growth marketing by providing audience targeting, engagement monitoring, and analytics. It helps you find new customers and bring back old ones through retargeting on social media.

Pricing: 30-day Free Trial - Essentials $9 - Growth $19

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15. Qwaya

Qwaya helps optimize your Facebook marketing campaigns by managing your ads. Audience targeting and campaign monitoring make this social media listening software invaluable to brands of all sizes.

Pricing: 14-day Free Trial - Premium $149 - Business $249 - Agency $349


If you have trouble choosing from this list of 15 excellent social media listening software, we recommend shopping around with as many free trials as possible before making a decision. Solutions such as HipSocial, HipSocial is a powerful Social Media Management Tool that offers features like content scheduling, and social media listening. HipSocial is also 14 Day Trial. Once you have your chosen software, Social Media Today lists some of the best practices for you to follow when setting up and maintaining your social media listening software, including tips on keyword research and how to find new leads on social media.

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