15 Best Social Listening Software for Your Business
15 handpicked social listening software solutions to help you reach and grow your audience. Boost engagement & conduct competitive analysis with ease.
Social media listening software is very effective at helping your brand stay up-to-date on mentions and engagements relevant to your company, your products, your competitors, and your industry in general. By utilizing social media listening, you're able to monitor and track keywords and hashtags that are relevant to your industry or niche. As a feature, social listening is vital to the success of your brand. It takes customer service to the next level and gives you a direct line of communication with customers and prospects.
“The fact of the matter is that prospects, leads, and customers are actively talking about you, your brand, and your industry on the social web" says Ryan Deiss, entrepreneur, investor, and author of numerous best-sellers on digital marketing and business. "If companies are not actively listening for these conversations, someone may as well have installed a telephone in your customer care department that is ringing off the hook with no one picking up the phone.”
Once you notice relevant mentions, you can quickly and easily respond to issues, comments, or compliments. This is especially important in terms of customer support. Not only do users get a timely response, but that responsiveness is seen by any followers who happen to view the engagement. The market is flush with apps that come in all shapes and sizes. This makes it tricky to choose the best social media listening software for your unique needs. But, when it comes to a successful social media strategy, it’s crucial to find a tool that works well with your brand.
To help you make the most of your social media efforts, we’ve listed 15 of the best social media listening software options available on the market today.
15 Best Social Listening Software Available in the Market
Social listening is extremely crucial for any brand as it gives the scope for correction in the strategies. Here are 15 social listening software that you can utilise for the same:
HipSocial is a social media listening tool that helps you increase exposure and engagement with your audience. The social media listening feature helps you follow along in real-time as relevant conversations play out on various social media platforms.
Pricing: 14 Day Trial - 14.99$ per user per month.
Boost your Social Media Marketing Efforts Sign Up 14 Day Trial
TweetDeck is Twitter’s own social media listening software. It offers real-time tracking and helps boost engagement so you can reach all of your Twitter audience. Tweetdeck is completely free to use.
HubSpot is a full-service inbound marketing, sales, and service tool. It also includes an effective listening tool that allows you to publish and share content and monitor all mentions.
Pricing: 14-day Free Trial - Starter $45 - Pro $800 - Enterprise $3,200
BuzzSumo offers content marketing research and monitoring to help you create high-performing content campaigns and monitor their effectiveness. Its social media listening capabilities include tracking mentions, trends, and updates for your brand and on your competitors.
Pricing: 30-day Free Trial - Pro $99 - Plus $179 - Large $299 - Enterprise $499+
Buffer is a Social media management tool that builds audiences and brands on a variety of social media platforms. Buffer Reply is the part of the tool that helps you listen, organize, and respond to social conversations, but they offer a number of other plans with a variety of features to help you run a successful social media campaign.
Pricing: 14-day Free Trial - Publish Pro $15 - Publish Premium $65 - Publish Business $99 - Analyze Pro $35 - Analyze Premium $50
sproutsocial helps you connect with those engaging and talking about your brand on social media. Among other things, Sprout Social helps you identify trends and gain valuable insights from social data.
Pricing: 30-day Free Trial - Standard $99 - Pro $149 - Advanced $249
agorapulse is an easy-to-use social media management that allows you to build relationships and increase engagement. It includes a social inbox to listen for comments, mentions, and other forms of engagement across multiple social media platforms.
Pricing: 28-day Free Trial - Medium $99 - Large $199 - X-Large $299 - Enterprise $499
awario is a social media listening software that tracks mentions, discovers influencers, helps you engage with customers, and even helps you find new sales leads. Real-time monitoring shows results from all social networks, news, blogs, forums, and more.
Pricing: Free Trial - Starter $24 - Pro $74 - Enterprise $249
Keyhole considers itself a hashtag analytics tool that can provide real-time data for hashtag tracking on social media platforms. It also offers campaign, brand, and event monitoring, and influencer marketing, as well.
Pricing: 7-day Free Trial - Social Media Account Analytics $49 - Social Listening & Campaign Tracking $49 - Keyhole Suite: Social Listening & Account Analytics $59
TweetReach is a Twitter-specific analytics tool and social media listening software that helps you identify how far your Tweets reach in the Twittersphere. It also offers enhanced analytics and real-time monitoring.
Pricing: Forever Free (UnionMetrics Account) - Social Manager $49 - Social Marketer $99 - Marketing Team $199.
mention is a social media listening software that offers monitoring and campaign management, allowing you to listen to your audience and monitor the web to find important conversations. The management aspect of this tool allows you to manage content across multiple social media platforms.
Pricing: Free Trial - Solo $29 - Pro $99
Brandwatch provides a feature-rich social media listening software that helps you better understand your customers through consumer research and social media monitoring across multiple networks. It also offers brand management, content strategy, competitor analysis, user experience (UX), influencer marketing, and even crisis management, providing a robust platform on which to run highly productive social media campaigns.
Pricing: Starts at $1,000 for 10,000 mentions monitored.
Hootsuite features powerful analytics and the ability to create and export custom reports to show detailed results. This social media listening software also features team performance metrics and the ability to integrate with other apps to find even more insights.
Pricing: Professional ₹1,915/mo- Team ₹7,540/mo- Business ₹45,000/mo*
AdRoll helps with digital and growth marketing by providing audience targeting, engagement monitoring, and analytics. It helps you find new customers and bring back old ones through retargeting on social media.
Pricing: 30-day Free Trial - Essentials $9 - Growth $19
Qwaya helps optimize your Facebook marketing campaigns by managing your ads. Audience targeting and campaign monitoring make this social media listening software invaluable to brands of all sizes.
Pricing: 14-day Free Trial - Premium $149 - Business $249 - Agency $349
If you have trouble choosing from this list of 15 excellent social media listening software, we recommend shopping around with as many free trials as possible before making a decision. Solutions such as HipSocial, HipSocial is a powerful Social Media Management Tool that offers features like content scheduling, and social media listening. HipSocial is also 14 Day Trial. Once you have your chosen software, Social Media Today lists some of the best practices for you to follow when setting up and maintaining your social media listening software, including tips on keyword research and how to find new leads on social media.
What Makes the Best Social Media Management Tool?
Manage all social media channels in one place
Add unlimited projects for multiple clients
Create and publish posts on all social media channels
Configure multiple streams like Twitter pages, Instagram posts
Plan and schedule bulk social media posts
Access reports for a detailed overview of day-to-day accomplishments
Fetch content, images from various sources using web scraper
Integrate with various third-party applications like CRM, social media apps and more
Unbelievable pricing - the lowest you will ever find
Everything your business needs - 50 apps, 24/5 support and 99.95% uptime
Join the SaaS Revolution
All-in-One Suite of 50 apps
Unbelievable pricing - â¹999/user
24/5 Chat, Phone and Email Support
Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature