16 Social Media Posting Ideas for Your Brand in 2023

In this blog, we would understand the boom of social media postings and look at some creative ideas and some tried and tested classic ideas for your social media postings. At the end of the blog, we would also share some interesting facts with you.

Social Media Posting: It's a Boom

Social media platforms first began in the 2000s, back then no one had thought that these social media sites would play this huge and effective role in our society. Now, More than half of the world is using social media. According to a study, 4.76 billion people around the globe are now using social media. 137 million new users have been online on these platforms within the last few months. The average time spent using social media daily is approximately 2 and a half hours. This means that businesses have a huge market to brand and advertise themselves by posting on these sites. We would now share 16 social media posting ideas with you.

16 Social Media Posting Ideas

If you're looking for ideas for social media posts, here are 16 of them to help get you started:

Share Your Company's Blog Posts

Do you have a blog for your business? The most popular way to get people to read your blog is to share it with the audience of your own social media platforms. You have to make sure the content of your blog is relevant to your business and would attract readers.

Post News Updates of your Industry

Be on the look out for any new updates and news related to your industry. Then post it on your social media platforms to keep your audience updated and increase the number of people keeping tabs on your accounts.

Ask Questions to Your Audience

Everything you post on social media does not have to be a blog post or an article. You can ask an interesting question to your audience to get them commenting, discussing and debating in the comments section. So as to increase your engagement.

Share Reviews and Testimonials from your Customers

Posting the customer reviews and testimonials is a great way to increase the trust your customers have in you. You can ask your customers to post reviews from their account and then re share them with your official handles.

Post Memes using the Trending Templates

Keeping up with the current trends for your social media postings is the way to go, and the current trend is memes. Memes are a great way to engage your audience and keep your brand name relevant. Using the trending meme templates and merging them with topics related to your company is a great idea for your social media postings.

Celebrate the Holidays

It does not matter where your business is located, holidays are a big part of the culture everywhere in the world. So by using social media analytics in helping you know the demographics of your customers would help you wish your customers on their holidays and festivals. Using the social media scheduling feature of the HipSocial Software, you can create all such posts beforehand and automatically post them on the holiday date.

Post New Job Openings

Are you looking forward to expanding your team? It is in your best interest to post on your social media accounts. This lets you hire a countless number of promoters for your job openings and thus making sure you have a huge number of people turning up when you hire. This would give you a wider choice of candidates.

Post Inspirational Quotes

This may seem like a cheesy idea but if the quote you share is a good one and resonates with your business, Then it might become one of your top posts on your social media. It has been observed that people love to like and comment on the posts with the quotes that they get inspired by, as to view them later.

Reels with Original Audios

Using the trending audios and making reels on them is a strategy that has been in use for quite a while now. Using original audios for your reels might be just the thing your social media accounts need to go viral.

Accomplishments of your Company

Your audience actually wants you to post the new success and accomplishments your business has earned. It gives them a sense of happiness to see the business they are associated with to succeed and achieve new heights.

Start a Series

You’ve heard of the different hashtags that are being used by the social media accounts, instead of using these pre made hashtags with countless of different posts on it, which are not even related to your business, we recommend you to start your own hashtag as a series and post about it at regular intervals. This can be easily achieved by the use of a social media management software like HipSocial, which provides you with features such as social media calendar. Posts like this would save the time invested into thinking of a new post and thus power you to have maximum efficiency.

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Post Research Related to your Industry

Posting of new statistics, reports and research related to the industry you operate in is a very classic post idea for your social accounts. You can make use of engaging graphics and titles to engage the social media community.

Ask for Feedback from the Customer

Your customers are the eventual target for all of your sales campaigns and business ideas, so it makes a lot of sense to ask your social media audience about your strategies and ideas by the help of polls.

Post Images or Videos of Your Products and services

The best and the most popular way to popularize your products and services is by the help of visual representations. You can give your audience a firsthand look at how your product looks and works, Create a nice and attractive photo or a video to advertise your products and service.

Promotion User Generated Content

Publishing content created by your customers and users by using your product on your social media profiles is a great way to engage their followers with your business. This content can vary a lot and can also be of different types. It can be unboxing videos of your product, reviews, trials and anything else. Do not mention to give the credit and tag the original creator of the posts.

Give Away Something For Free

Giveaways are a huge part of any business’s social media game. You give out free samples of your product to a lucky winner who has followed the terms for participating in the giveaways. They are major factors in engagement of audiences and also these posts have a lot of likes, comments and shares.

Let's get to know some interesting facts now.

Interesting Facts about Social Media Postings!

Here are some interesting facts related to social media postings.

• The average instagram user spends at least 30 minutes a day operating instagram. This type of audience is a boon for any brand wanting to advertise themselves.
• Instagram claims that users are more interested in a product or a business after seeing their advertisements and posts on their platform.
• More than 2 billion monthly users are active on Instagram.
• The most liked post on instagram is footballer Messi’s post after winning the FIFA world cup. Earlier the record was held by a photo of an egg.
• On an average 5000 hours of videos are being posted on youtube every minute.
• More than a billion hours of video content is being watched on youtube every single day.
• 500 million tweets are posted on twitter every second.

Conclusion

Social media platforms are a necessary tool for your business marketing. These Platforms have a lot of people on them so posting on them is extremely beneficial for your business, but there is also a lot of competition between businesses to advertise on these platforms. So, we have given you some posting ideas that would make your post stand out and make a lasting impression on the audience. Using a social media managing software like Hipsocial by 500apps would help you with it. It has features such as social media listening and media integrations that would help you employ the posting ideas mentioned in this blog very easily.