Instagram has grown from a photo-sharing app to a business hub in just over ten years. Brands can hold fundraisers during Instagram Live broadcasts, open shops from their profiles, and let people book reservations at different business establishments. This is why it has become a key component in numerous business owners’ marketing arsenal.

What Exactly Is Instagram?

Instagram is a trendy place for people to share photos and videos on social media sites. Users can post pictures or videos; stories that disappear after 24 hours; reels, and short videos that can't be longer than 15 seconds. And IGTV videos.

They also shop directly from e-commerce brands through the app. Instagram is owned by Facebook, its parent company, and has more than 2.94 billion monthly active users.

Reasons Why Instagram Is Important

Here are three reasons why Instagram is becoming more important and how your business can benefit:

1. Instagram Is a Direct Way for Businesses to Make Money

Instagram's Shop feature allows users to locate and purchase products from brands without leaving the app. Shoppable posts on instagram post scheduler allows businesses to tag products in images with links to product descriptions, prices, and a "buy now" button.

Instagram also features a shopping feature. There is a greater emphasis on product placement to bring in revenue.

With these services, it's easy for a business site to bring in actual sales. Seventy-two percent of Instagram users said they had bought something through the social media site at least once, a considerable number.

2. Any Size of Business Can Thrive On Instagram

There are so many people to pick from on Instagram that it is vital for businesses. This holds for well-known corporations as well as start-ups and small firms.

Companies that are active on social media content planner and publish at least once daily are better able to engage their intended audience and raise awareness of their brand.


3. Instagram Helps People Connect with Your Business

To demonstrate to potential clients that you're more than simply a faceless business, Instagram is a great option. Many of the app's features allow you to do this, but live postings and stories stand out the most.

Video tutorials and Q&A sessions between you and your audience are two instances of this.

Live Instagram postings are a great way to interact with your followers, establish trust and authenticity, and demonstrate the human aspect of your company. To build customer trust, you must show that you are more than just a money-grabber.

Tips to Exploit Instagram for Your Business

Here are some other great tips when you're creating an Instagram account for business:

1. Constructing a Handle

Giving your Instagram account a funny or clever name might be tempting, but it's not the best idea. It's unprofessional and could also get lost in a sea of accounts. People might not be sure if you are the official account for your brand on Instagram.

Make sure that your Instagram handle shows what your brand is all about. Put your brand's full name if you can; if your name isn't clear, you can say what type of service or product you sell (for example, @Robertgraphicdesign).

This will not only use your brand, but it will also be more accessible for people to find and know which account is the official one.

Boost your Social Media Marketing Efforts

2. Going By Quality, Not Quantity

Even though most people may tell you to post constantly on social media management to get more attention, this could backfire on Instagram. With so much content and brands on Instagram, it doesn't matter how many posts you make because they can get lost.

The main thing to do is to make good content. This will show up in the suggestions of the people in your target market, and if it's good, they'll do it. Instagram uses algorithms to ensure that your posts reach the right people, but this only works if your posts are good.


3. Picking Out Your Logo

Even though it seems like a small part of your account, your profile picture is essential. You can't just pick any image to use. You should instead use a digital version of your brand's logo.

If you don't already have a logo, you should make one. When using social media for your business, you must ensure that your logo is there. This makes people aware of and sees your business's brand and logo.


Instagram is different from all the other social media sites. Brands use Instagram differently, which could quickly go wrong if they don't do it right. If you're new to using Instagram and want to make an account for your brand, follow our tips above.

Are you looking for social media planner software? With HipSocial, you can monitor social channels and engage with your customers, all in one place. Post content at the right time with different timezone selections to drive more attention to your profile. Identify when your audience is more active and more likely to see your content. Contact us today!

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