Among small business owners, social media marketing isn’t always a top priority. One common misconception is that it’s not vital in the early stages of business growth and that it becomes increasingly necessary as exposure to the market increases. But, in truth, social media is a driving force of business growth from the very beginning. It’s essential from the earliest of stages, but it’s not easy. Social media marketing can be complex. It adds tasks to your team’s workflow, and with more processes comes more potential for bottlenecks and problem areas. But it’s important because your audience is on social media, and they’re talking about your brand!

The world population has grown to over 7.8 billion, by now, and nearly one in four humans on this planet has a Facebook account, says marketing expert Neil Patel.

Why Social Media Analytics is Required?

Regardless of the industry you’re in or the size of your business, your audience is on social media, and your competition is as well. In order to compete in any marketplace today, you absolutely must take control of your brand’s image on social media. Given the sheer size of social media, and given the magnitude of the data collected from various social campaigns, the idea of trying to monitor your brand’s image, keep up with brand mentions, analyze engagements and performance data, and optimize future campaigns based on that data is understandably overwhelming.

social media marketing

However, none of this takes away from the necessity of social media marketing.

You can’t compete in this digital world without a solid social media strategy, and without a tool that provides social media analytics for your brand. Fortunately, for small business owners and marketing managers alike, there are software tools designed to ease the workload and help you navigate some of the challenges that frequently plague social media campaigns. Social media tools like HipSocial help you monitor and protect your brand’s reputation on social media platforms like Facebook, Twitter, and LinkedIn, to name a few. What’s more, these tools enable you to analyze the performance of social campaigns, collecting data along the way that can influence future optimization. A quick search on Google, however, reveals a seemingly endless supply of apps to choose from. This makes finding the best analytics tool for your brand’s unique challenges and obstacles a bit overwhelming. So, to help you find the perfect app for your company, our experts at HipSocial have compiled a list of tips you can use to guide you along the way.

Top Tips to Choose the Best Social Media Analytics Tool

1. Know the Important Features

Before purchasing the tool, understand what you actually need from the tool. Document your team’s goals and objectives. Having a documented strategy is not only essential to the success of your brand’s social campaigns, but it’s also helpful with other initiatives, and it provides a guide of sorts when it comes to selecting the features and functions you need in the best social media analytics tool for your brand.

Know the Important Features

What kind of reports do you need? How frequently does your team require updates on social campaign performance? Finally, what do you need to know about your customers so that you can make personalized content that speaks to them?

Monitor your Posts' Performance with Social Media Analytics Tool

2. Analyze Social Media Trends

The tool should be able to analyze online mentions of your business on social media. That means that it is listening to any post that mentions your brand or a branded hashtag as these posts can signal important changes and trends related to both your followers and the effectiveness of your business online.

The analytics tools enable you to analyze people who have shown interest in your brand, products, or services. Advanced reporting should be the top priority for brands of any size and in any industry. This information will tell you who to target and make it easier to create targeted content that engages your audience. Finally, reports should display how your business is trending—not simply how many likes you received. By this, we mean that it should show what is trending around your business as well as what users are interested in.

Analyze Social Media Trends

3. Set Social Media Goals

The tool should allow you to create social media goals that help you with the performance of your brand’s social media efforts. It should allow you to define specific KPIs and measure the results of your efforts to ensure success. The best analytics software will allow you to collect and store data and give you functions that allow you to filter and search through that data with ease.

Set Social Media Goals

In short, the best analytics tool for your team will include specific and measurable ways to analyze performance.

Conclusion

Another common mistake in the world of marketing software is to ignore free trials. While there are multiple reasons a brand may offer a free trial, it’s important that you exhaust every feature and function of the prospective analysis software prior to investing in it. Ensure that your team has ample access to the software and be sure to get feedback from them. HipSocial is a social media management tool that is 14 Day Trial.

What Makes the Best Social Media Management Tool?
Join the SaaS Revolution
ribbon
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support

Tags

Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Engagement Software SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Software Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking Systems ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Interview Assessment Tool Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Outreach Service Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Based Personalization LinkedIn Chrome Extension LinkedIn Leads Opening Line Writer Lead Generation Tool Linkedin Search Email Finder Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Management Software KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Software Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Software Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Onboarding Process Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder Unified API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Solution Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login Low Code App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software Third Party Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Software Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Multi-Channel Notifications Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening Social Analytics SEO Software Keyword Tool Link Building Tool SEO Tool SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Tool Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planning Software Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Hyper Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Software Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Teamwork Collaboration Methods Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Virtual Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Software Email Software Email Provider Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Software Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation Software RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Software Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Hipsocial is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day Trial