Why Choose HipSocial?
Why Choose HipSocial tis the story of problems faced by business owners on social media & how this revolutionary tool was designed to solve those problems.
Before we created HipSocial, Agile CRM was our main focus. This all-in-one Customer Relationship Management (CRM) solution has always been a crowd-pleaser. It’s fulfilled the needs of small and medium businesses from all industries and sizes. On top of features like sales enablement, marketing automation, and customer service, it also offered social listening features for Twitter. This enabled businesses to monitor and protect their brands’ reputations on social media.
Incorporating social listening for Twitter into Agile CRM seemed to benefit a number of our clients. And so, we decided to take a closer look at social media management to see if we could brainstorm an app that could be dedicated to social media.
Social Media for Business
Throughout human history, competition and innovation have produced some of the most incredible technologies, solving problems in logistics, healthcare, entertainment, and more. Among those areas most touched by advances in technology, communication has become an integral part of daily life.
Today, social media is an explosive channel that offers benefits at home and at work. The marketing dynamic is every-changing, but every once in a while a development comes along and solidifies a particular technological achievement in time. As social media usage continues to rise to over half of the world’s population, there’s no reason to think it will go away anytime soon.
While communication is at the core of the purpose behind social media, the utility of social media platforms like Facebook, Twitter, and LinkedIn, goes far beyond a personal means of communication. Social media entertains us, educates us, connects us, and helps us with everyday tasks.
One such task that has been simplified due to the functions of social media, as well as the prevalence of smartphones, is shopping. Today, consumers have more power in their hands than ever before. According to research, “70% of consumers search for products they need to buy on Instagram and Facebook.” Blazon Additionally, in 2015, 52% of online and in-store purchases were ”influenced by Facebook.”
Customers do more than just shop with social media, however. According to data collected from ReadyCloud, ”71% of online shoppers will recommend the brand they bought on social media.” This mouth-to-mouth means of promotion is invaluable to growing businesses trying to compete in a crowded marketplace. And it works better than you might have imagined. Data from Disruptive Advertising reveals that social media recommendations influence 23% of all online consumers
Social media impacts shopping in a big way. It must be a top priority in your marketing strategy in order for your brand to have a chance at competing in your industry.
Data from Statista highlights the fact that [91.9 percent of U.S. businesses with more than 100 employees were expected to use social media for marketing purposes in 2021.
Social media marketing has become such an important part of business marketing strategy because of the access this channel of marketing provides business owners and marketing and sales teams. More than just mere communication, however, social media also enhances data collection and consumer research.
It may seem obvious that social media platforms enable brands to connect with and engage their users, but the importance of engagement can never be overstated. By delivering engaging content to the right people at the right time, you can turn readers into leads and leads into paying customers or clients.
In the process of connecting with your audience, if you use social media content library best practices, you can actually entice those readers away from the platform itself, bringing them onto your website. Whether it’s organic posts that bring them to your site or paid ads, the result is the same -- your traffic increases, and that’s always a good thing.
Social media also provides small and medium businesses an opportunity to compete against much larger brands, giving them a level playing field of sorts. On social media, your audience is engaging with the content you deliver. If your content is better than industry leaders, then you’ll have a lasting impact on readers (who are consumers in disguise
However, it’s not as easy as creating a post every once in a while and hoping for the best. Social media strategy can be complex, and it takes knowledge, practice, and flawless execution. It takes data monitoring, data collection, and data analysis. And most importantly, it takes constant optimization to keep your content and your strategies fresh and competitive.
Creating and implementing successful social media strategy is almost impossible without the aid of social media management software like HipSocial.
Boost your Social Media Marketing Efforts Sign Up 14 Day Trial
The Need for Social Media Management Software
Social media management software comes in a variety of shapes and sizes. The market for social media automation software has exploded in recent years primarily because of advances in automation, artificial intelligence (AI), and machine learning.
We had a successful means to offer social listening on Twitter, but no other social media management software. Plus, we wanted to see what other functionalities could be beneficial to our team, as well as other companies. So, we started interviewing our customers and conducting surveys for social media managers to see what problems they currently had with their solutions.
Many users surveyed stated scheduling their content was important to them, for the sake of consistency. The ability to analyze stats for all their social media platforms in a central location was also mentioned often. This was important to them in order to see if their social media marketing strategy was effective.
It became clear to us that our customers were looking for more than a few extra features. They needed dedicated social media management software.
Purpose of Social Media Management Software
The main purpose of social media management software is to streamline the workflow of marketing and sales teams as it pertains to social media strategy.
There are a number of elements encompassed by social media strategy, and strategies are optimized for individual companies. That means no two companies will have identical social media strategies. It also means that the social media management software market must be diverse enough to serve the wide variety of industries represented throughout the world.
In other words, social media management solutions must come with a variety of features and functions. Additionally, as a rule of thumb: versatility and customizability are directly correlated to complexity-of-use. This means that programs that are extremely customizable are going to be more complex and harder to master for new users. Conversely, the less customizable an application is the more user-friendly it’s likely to be.
An exhaustive list of all the features in social media management software would take far too long to cover, but there are several common themes among features that the best social media management solutions always provide:
- Message Scheduling & Queuing
- Post Optimization Tools
- Targeting & Segmentation Tools
- Seamless Integration
- URL Shortening & Tracking
- Reporting & Analytics
These tools, in combination with sound strategy and competent management, lead to a more productive workflow, more communication, and better results.
As we considered the main purpose and functions of social media management software, we turned to problems that our new software should be able to solve and goals it should help us and our users achieve.
Problems Solved & Goals Achieved
Better results should be an overarching goal for each campaign, and social media management software enables small and medium businesses to achieve results that are just as good as those enjoyed by industry leaders.
If your goal is to achieve better results from your social media efforts, you must first take a good look at your current processes and procedures. Business process mapping (BPM) is an excellent way to obtain a visual representation of every little process and procedure that makes up your business.
With the help of apps like BPMapp, you can actually identify problem areas within the processes and procedures that take place at work. Once you’ve identified these problem areas, you can find the right solutions to optimize your workflow.
If you find problem areas within your social media strategy, solutions like HipSocial provide data, automation, and other tools to help you and your team overcome those problems and avoid them in the future.
Problems that commonly plague social media strategies include:
- Poor productivity and efficiency among marketing and sales teams
- Poor communication and collaboration
- Poorly optimized business processes
- Low automation workflows
Ultimately, we decided to build a solution that had more features at an affordable price. That’s when HipSocial social media management software was born.
HipSocial is a social media management application designed by 500apps. It provides a host of features that are perfect for small and medium businesses trying to compete and grow in a competitive market.
The tools included range from social media scheduling and engagement to social listening and analysis features, not to mention seamless integration into your workflow.
HipSocial was designed to solve problems. In fact, 500apps created HipSocial to solve problems the company was facing in the marketing department. Everything about the app is designed to add value to your social media marketing efforts.
Software today is more powerful than it’s ever been. Maybe your team is suffering due to poor communication or teamwork. Or, perhaps the problem areas in your company stem from a lack of properly optimized business processes. If you’re not taking advantage of automation in this digital era, it’s time to get on board. Your competitors are most certainly taking advantage of software solutions, and you need to be able to compete to keep the doors open and the lights on.
If you’re currently searching for new social media management software, we invite you to try HipSocial. Click here to learn more!
Click here to learn more about 500apps and Infinity Suite.
What Makes the Best Social Media Management Tool?
Manage all social media channels in one place
Add unlimited projects for multiple clients
Create and publish posts on all social media channels
Configure multiple streams like Twitter pages, Instagram posts
Plan and schedule bulk social media posts
Access reports for a detailed overview of day-to-day accomplishments
Fetch content, images from various sources using web scraper
Integrate with various third-party applications like CRM, social media apps and more
Unbelievable pricing - the lowest you will ever find
Everything your business needs - 50 apps, 24/5 support and 99.95% uptime
Join the SaaS Revolution
All-in-One Suite of 50 apps
Unbelievable pricing - â¹999/user
24/5 Chat, Phone and Email Support
Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature