9 Best Social Media Engagement Tools in 2022
Harness social media engagement tools and discover the foundation and power of implementing a solid social media strategy to boost your brand’s engagement.
In 2004, an obscure sophomore launched a social media website designed to keep his fellow Harvard classmates connected. It was impossible for Mark Zuckerberg to foresee the impact his innovative website would have on the world.
Today, Facebook, as it was called back then, is used by BILLIONS of people worldwide. And it’s just one of a growing number of social media sites that keep our world connected.
Over half the world’s population is active across numerous social media platforms. When we talk about social media, what generally comes to mind are the big names; the seven platforms most commonly used by people and businesses.
The ”Big Seven” Social Media Platforms are:
In truth, however, there are hundreds of social media platforms - some you’re probably familiar with, like YouTube, and others that may not be on your radar yet, like Triller, Valence, and Untapped.
When it comes to promoting your brand on social media, it’s obviously important to focus much of your efforts on the big seven platforms (or eight, if you include YouTube). However, as any good marketer will tell you, trends are important, too.
There are hundreds of social media sites that are growing in popularity and that should be considered as potentially valuable platforms to reach your specific audience.
With such humble beginnings, social media’s growth in popularity and versatility is stunning. What started as a simple means of communication between friends and family has grown into an invaluable tool for positive change and brand management.
Why Social Media Engagement Strategy is Required
Today, over 90% of businesses in the United States use social media to connect with their core demographics. Given the incredible usage statistics, it’s no wonder that so many businesses use social media as a viable channel for marketing and sales. With billions of active users, it’s safe to assume a big chunk of your intended audience is online.
However, just because a brand is active on social media doesn’t mean it’s benefiting from social media. Platforms like Facebook, Instagram, and LinkedIn provide a powerful means of brand management, and while that power can be used to positively transform a brand’s image online, it can just as easily produce negative effects.
How to Engage on Social Media
In order to achieve more engagement from your social campaigns, you need to take an audit of your strategy and identify weaknesses and problem areas that end up holding you back. Along with taking advantage of tools to improve social media engagement, by implementing the following intel into your brand’s social media campaigns, you’ll see a clear jump in the level of engagement you receive. What’s more, the following points will also enhance your efforts in other areas of marketing, as well!
To discuss social media engagement is to discuss social media strategy and at the end of the day, the level of engagement you receive from each campaign will be directly correlated to the level of effort and knowledge you’ve put into your strategy.
And so, to help you make the most of your social media efforts and boost your engagement online, our experts at HipSocial have compiled a list of 7 crucial elements of a successful social media strategy.
Seven Tips to Improve Social Media Engagement
1. Conduct Audience Research
This includes primary, secondary, qualitative, and quantitative research that revolves around your intended audience. The audience research methods you use will depend on your goals for the research and might include interviews, focus groups, social listening, surveys, and data analysis.
2. Goals & Objectives
Though often used interchangeably, goals and objectives are not the same. In short, objectives are the tasks that must be done to achieve an overarching goal. Each campaign you run should have at least one unique social media goal, and you’ll need to identify various tasks that must be done to reach that goal.
In the realm of social media, timing is crucial. Schedules help you and your team better connect with your intended audience. Data from previous campaigns, as well as secondary data available online and in marketing publications, can reveal the best times for you to run campaigns on various platforms. Additionally, there’s a wealth of data available online that covers the best times to post on various platforms.
Increase your Social Engagements to New Heights Sign Up 14 Day Trial
Key Performance Indicators, or KPIs, are variables of campaign performance that you’ll want to monitor closely to get an idea of how your campaigns are performing. The specific KPIs you’ll want to monitor for a given campaign will depend on your overarching goal(s) for that campaign. As you can see, properly identifying goals and objectives is crucial to the success of your marketing efforts. To monitor KPI you can use social media analytics tool where you will receive detailed reports on how your posts are performing across different networks.
In terms of boosting engagement, consistency involves the frequency with which you post, the time of day you generally post, and the voice or image you convey about your brand with each post. Although it’s often overlooked, a consistent brand voice, as it’s called, is equally important as all the other elements of your social strategy. Ensure your voice is consistent across all social media platforms.
6. Data Analysis
Being able to optimize social campaigns is essential to success in social media. It’s likely that you and your team will learn lessons as you monitor the performance of your social campaigns. It’s crucial that you collect all the relevant data required to make both ongoing and future adjustments and optimizations. Properly optimizing future campaigns based on lessons learned from past campaigns is the only way to truly succeed in the long run.
7. Social Tools
Because of the number of users on social media 3.6 billion in 2020 alone, and because of the scope of social media marketing, it’s becoming increasingly difficult to manage multiple accounts manually. It’s important that business owners and marketing managers alike take advantage of all the help they can get. Tools to measure social media engagement like HipSocial provide powerful automation features that make it easier than ever to connect with your audience across multiple networks
Of course, this list is not exhaustive by any stretch of the imagination. There are undoubtedly important tips and tricks that aren’t covered here that could help you boost your brand’s engagement, and help enhance your social media efforts overall. However, these points provide a critical foundation that could be missing from your current marketing strategies.
As stated, it’s important to take advantage of tools to improve social media engagement and other variables indicative of growth and performance on social media. One of the reasons these tools are so important is that they improve productivity. Obviously, social media engagement tools aren’t necessarily focused on improving productivity, but they actually boost it, along with efficiency, indirectly.
By finding the right social media engagement tools, you enable your team to review reports faster, pull up specific campaigns faster, conduct various types of research faster, and initiate new social media campaigns faster. And while speed alone is not indicative of successful productivity, it is a key ingredient!
Of course, a quick search on Google will reveal a seemingly endless stream of possible social media engagement tools. It can make the process of simply picking a new software seem daunting. And, investing in new social media engagement tools should be treated like any other investment: with data, patience, and wisdom.
So, get together with your team and identify the features and functions you require most from social media engagement tools and manage social campaigns in general. Additionally, take advantage of free trials.
Lastly, if you are in the market for solutions or social media engagement tools, we encourage you to try HipSocial a social media management tool. HipSocial was designed for small and medium businesses as it helps these brands compete with bigger names without having to overpay for bells and whistles they’ll never use.
HipSocial is just one part of 500apps’ Infinity Suite of productivity-boosting apps for brands. Infinity Suite has a host of practical and powerful apps that work together to positively transform your workflow.
What Makes the Best Social Media Management Tool?
Manage all social media channels in one place
Add unlimited projects for multiple clients
Create and publish posts on all social media channels
Configure multiple streams like Twitter pages, Instagram posts
Plan and schedule bulk social media posts
Access reports for a detailed overview of day-to-day accomplishments
Fetch content, images from various sources using web scraper
Integrate with various third-party applications like CRM, social media apps and more
Unbelievable pricing - the lowest you will ever find
Everything your business needs - 50 apps, 24/5 support and 99.95% uptime
Join the SaaS Revolution
All-in-One Suite of 50 apps
Unbelievable pricing - â¹999/user
24/5 Chat, Phone and Email Support
Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature