Social media management is an integral part of any successful marketing strategy. The importance of properly managing campaigns and monitoring them across multiple platforms has been understood for years, but the strains of recent world events have pushed social media marketing to heights. Over half of the world’s population is active across a variety of social media platforms.

Optimizing campaigns and promoting your brand on social media has never been more profitable. As a result, the competition has never been more fierce. The only way to compete in this digital age is to formulate a solid social media strategy.

Social media strategies can be overwhelming - to create, manage, analyze, and optimize. However, the importance of a social media strategy for your brand cannot be overstated. Digital marketing, more specifically social media marketing, is a growing trend in marketing and can quickly become overwhelming without tools to help. Therefore in order to create a perfect strategy you need to understand how the posts are performing and that is where social media analytics comes into the picture.

What Is Social Media Analytics?

Social media analytics can help you post, monitor, analyze, track and optimize campaigns, as well as target and segment your audience, all from one centralized location.

A quick Google search reveals a seemingly endless list of social analytics platforms on the market. So, to make your search easier, our experts from HipSocial have compiled a list of the best platforms to analyze social media posts to help meet your brand’s unique challenges and needs.

Best Social Media Analytics Software

Here is a well-researched list of the top 15 social media analytics software in our view. Read on to make your own choice clear:

1. HipSocial

HipSocial is a social media analytics tool designed by 500apps, HipSocial helps you with easy, centralized posting, deep social media listening capabilities, analytics, enhanced engagement, and very powerful cross-channel automation. HipSocial can help you increase engagement with your audience and help your brand grow with the help of a super helpful feature called Smart Finder.

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2. sproutsocial

sproutsocial offers analytics, publishing, reporting, listening, and a social inbox. It strives to help you understand and reach your audience.

3. Buffer

Buffer offers scheduled social posting on Instagram, Facebook, Twitter, Pinterest, and LinkedIn on one dashboard. It features content scheduler for each account, custom posts, and a calendar to view all of your scheduled content

4. Hootsuite

Hootsuite can help you manage multiple social networks and profiles and measure your results. Its features include scheduling, monitoring content curation, analytics, team management, and more.

5. awario

awario can help you track every time your brand or your competitors are mentioned on social media and find out who your niche influencers are. Awario features constant monitoring, powerful analytics, social listening, and an inbox for discussions.

6. SocialPilot

SocialPilot is a social media marketing software that can help increase your brand recognition and traffic that offers scheduling automation. Its features include analysis, monitoring, and reporting along with the ability to manage your social media marketing team and their work.

7. CoSchedule

CoSchedule is a more general marketing management tool that can help you with your social media management with its social organizer. It can help you plan, publish, engage and measure your social media campaigns.

8. Sendible

Sendible helps you manage multiple platforms, helping you streamline everything from planning and collaboration to engagement. Features include a dashboard, publishing, approval workflow, analytics, and social media listening.

9. eclincher

eclincher is a tool to manage social media that offers features such as publishing and scheduling, a social inbox, CRM, and content management. It includes the ability to publish, schedule, monitor, and listen.

10. agorapulse

agorapulse helps you drive engagement and build authentic relationships easily. Features include flexible scheduling options, social inboxes to manage engagement, one-click reports, and real-time team collaboration.

11. Crowdfire

Crowdfire is a powerful tool for brands, businesses, agencies, and individuals to discover and schedule content. It helps with your content creation, publishing, analytics, and listening for mentions.

12. MeetEdgar

MeetEdgar can help you schedule, share, and reuse posts whenever you want to. It gives you the ability to upload your content with a bulk import or manual input and color-codes your categories.

13. Falcon

Falcon is a social media platform with analytics, community engagement, and governance for multiple networks. It features monitoring, targeting, content, analysis, and management.

14. iconosquare

Iconosquare can help you grow your Instagram and Facebook presence with insights and management tools. It offers analytics, publishing, and monitoring.

15. MAVSOCIAL

MavSocial touts itself as an affordable and easy social media management software. Its features include publishing, listening, engaging, reporting, collaboration, and content curation.

Conclusion: Choosing Your Solution

At the end of the day, this decision constitutes an investment in your business. It’s important that you consider your brand’s budget prior to making any decisions. Additionally, it’s equally important that you take the time to get feedback from your team. They’re the ones that will be using this software most often, and they’re the ones that will work hard to grow your brand’s presence and reach across various social media platforms.

If you’re in the market for social analytics platforms, we encourage you to try HipSocial. HipSocial is a social media management tool that was designed with small and medium business owners in mind. Its powerful features help you create engaging campaigns for a targeted audience, monitor brand mentions and campaign performance, collect data and invaluable insights, and optimize future campaigns to ensure you make the most of your marketing efforts on social media.