Social media is not only about connecting with people, but in recent years it has grown into a powerful tool for business. It is an inevitable consideration when it comes to branding and building your business. In fact, some companies have their entire marketing strategies fully reliant on social media, hence the importance of social branding and the main reason why digital marketers should make the most out of its social branding strategies.

Why Social Media Branding Strategy is Required?

As a digital marketer, your prime responsibility is to build brand awareness through social media. But you need to understand that running a successful product branding campaign involves more than just doing simple research on what platforms to post your content - it's not that simple.

You need to understand that the internet is growing, and so is social media. The algorithms also keep evolving on all the major social media platforms including Instagram, LinkedIn, Twitter and Facebook and you need to also adapt accordingly with your social branding strategies. Apart from sounding consistent in your social branding materials, you also need to have a consistent relevant tone.

In recent times, many companies have discovered the importance of social media as a marketing tool and they are paying attention to planning their social branding strategies because they want to connect more to their consumers. You also possibly want to ultimately grow your business, fortify your brand, and consequently build your customer base.

In this blog, we will reveal to you 5 important social branding strategies you can use starting today to effectively boost your brand across major social media platforms.

Top 5 Important Social Media Branding Strategies

Here are the top 5 social media branding strategies:

1. Make Use of User-Generated Content

One of the fastest ways of generating content for your social media platforms (or website for that matter) is by taking advantage of the content the people who follow you create. This can include anything from the reviews they leave behind to the images they upload and tag your company or brand. As a social media marketer, one of the tips for building a brand is by giving your users the opportunity to interact on your social media pages.

You can do this by creating contests or posting engaging content which gives the urge to comment. Ask them openly to leave comments or even offer an incentive for people who make the most comments. This will draw an audience and effectively draw my traffic to your website. Another simple but effective trick which top brands use is to ask their followers to include custom hashtags to your brand whenever they want to post. You can keep track of the performance of the posts through social media analytics features

When you open doors to user-generated content whether it's by allowing comments on your posts or asking for videos, always remember to moderate this content as some of it may be harmful to your brand or may not rhyme with the tone of your brand. Delete or edit it accordingly as they post it and let the consistent tone reign around your brand.

2. Approach Social Media Influencers

The diversity of the internet has recently given rise to one of the most interesting careers; social media influencers. They are dynamic and vibrant and thrive on numbers - and they make a lot of money by simply promoting your products on their social media pages.

They are mostly celebrities or successful individuals in other fields and they take advantage of the huge and loyal followings they have on social media. As a product owner or service provider, you should take advantage of this new trend to promote your business.

Social Media Influencers

If you are cash-strapped and you cannot afford to pay an influencer to post or promote your product, you can simply entice them to post for you with free goods, propose a partnership or even offer a small commission of the sales you generate from your campaign.

Boost your Social Media Marketing Efforts

3. Define Your Brand

Some companies have the best products but they always run into the challenge of building a powerful brand to effectively promote their wonderful product. This happens when you do not have clarity about your brand. On the flip side, social media branding experts who have successful brands have simple but very effective strategies which start with letting their audience know about the business without any hindrances in the branding. You should use the power of information on your branding materials to clearly define your brand and what it represents and sells.

When you are clear about your brand’s vision, you can reach your target audience and engage them with ease. Adding to that, include a professional picture across all social media platforms. Your visual identity can be as valuable as your copy platform when it comes to creating a consistent and attractive appearance online. To make social media management an easy process, you can use social media management tool to manage all your social media account across different networks in one place.

4. Maintain Consistency in Your Social Media Branding

When it comes to branding, consistency is key. The colors you choose for your brand are what your audience will associate with, and if you are running campaigns across multiple social media platforms, it is always important to stay consistent.

Using too many colors or using different languages might not be recognized by your regular audience. It’s better to stick with the same colors and logos to generate a sense of trustworthiness and consistency for your brand. Switching logos and colors with frequency create a sense of being under development or not yet serious. Try and maintain the appearance that your brand knows who they are and they are ready for business.

Consistency can not only be viewed from the point of using a consistent tone, but it also entails how you post. When creating your social media posts, always post at regular intervals and make it a habit for your audience to receive the content at the scheduled time, always. Irregular posting will only kill the trust and tarnish your brand.

Maintain Consistency in Your Social Media Branding

5. Harness Social Media Listening

Heather Malec, the Senior Manager of Content and Social Media at Spanning Cloud Apps is quoted saying: "You need to listen to your audience. What issues do they care about? How can you help solve their problems?"

But how do you listen to your audience? Enter social media listening, loosely defined as the art of analyzing the conversations around your brands and industry as a whole. This can be done by monitoring your social media channels. The feedback is given, whether positive or negative will go a long way in helping you advance and tweak your marketing strategies. You will be able to effectively understand your target audience’s interests, trends, and passions in a way that makes you better able to create relevant content for them. Social listening can be done with just the social media platform in front of you, but you may want to invest in a social media listening tool that will make your work easier and more accurate.

Harness Social Media Listening


It is no secret that some of the most successful brands out there including Coca-Cola and Disney do not compromise when it comes to creating and implementing their branding strategies. Consequently, as a small business, you need to adopt the same strategies to boost your audience engagement and grow your customer base. You want to avoid proceeding to brand or market without a clear social media branding strategy.

To optimize your plan and help you reach your overall marketing goals is a proven and powerful tool to help you in every step. Created with your brand in mind, and with the sole aim of helping your social media marketing efforts seem a breeze, Hipsocial will help you not just schedule your content for effective posting to increase user engagement, but it will also help you analyze and view data and monitor your statistics to help you make data-driven intelligent business decisions.

What Makes the Best Social Media Management Tool?
Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Hipsocial is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial