"Your social media presence will impact your business performance. As more and more businesses market their brand over the internet, it is important to leverage social media advertising. With millions of people active over different social platforms, it makes a lot of sense that you should also invest in promoting your brand on social media. You may assume that you only need to post pictures and videos – and BAM – you have tons of followers demanding your product/service."

Social media marketing might appear easy, but it requires a well-laid-out strategy. Winning your customers on digital platforms doesn’t just happen overnight. You need to invest in the right tool to see your ROI grow. Besides, you also need to develop creative and engaging posts relevant to your audience. Part of the process requires that you monitor impressions, engagements, leads, and conversions. The process is made easier with the help of social media marketing tools. This page compares the top tools that any social marketer should consider in 2022.

The Top Social Media Marketing Tools That Social Marketer Specialists Will Love: As you go through this list of the best social media marketing tools, it’s essential to consider the needs of your business in mind. By doing so, you will settle for an ideal plan that helps you achieve your marketing goals.

Best For Automation:

Inflact: It’s always advisable to go for a marketing tool that has been tried and tested by experts and other users. Inflact fits this description. It’s an all-in-one social media marketing tool that can be used by digital marketers, influencers, and brands. Besides ensuring that you increase your followers, Inflact will help you curate content and evaluate your competitors. Inflact is best recommended to businesses that use Instagram.

Buffer: Buffer is yet another recommended marketing tool. With a standard plan as low as $10 per month, you can use this software. It also comes with a free version that has limited options. If you are looking for easy-to-use software that does the job, then Buffer is the right pick for you. When using Buffer, you can connect different social media accounts and schedule your posts independently. One exciting feature that Buffer offers is that you can optimize varying times for engagement and maximize your marketing campaigns.

Mention: The success of your marketing campaign will also depend on what people are saying about your brand, product, or services. Mention is a good choice if you are more interested in knowing what your prospects are saying on social media. Outstanding features of this tool include the fact that it can track more than a billion sources globally per day. Similarly, it can effectively measure your competitor’s voice over the internet. Other features that will interest you include their detailed dashboards and keyword research tools to help you garner in-depth insights about your customers.

Hootsuite: Hootsuite is a popular social media marketing tool, and it serves best when you want to manage multiple profiles using one dashboard. It’s also possible for teams to collaborate using the software. One interesting aspect of Hootsuite is that you can access all mentions and comments in one place. Plus, you can schedule, assign tasks and simultaneously post to different platforms. Before signing up for their paid services, you can take advantage of their 30-day trial period.

Best Social Marketer Tool For Startups

Startups can benefit a lot from using social media marketing tools. Businesses that are starting out seek growth, which is only possible through targeted marketing campaigns. The following are ideal tools that will help startups achieve their goals.

Hipsocial.com: Hipsocial.com is an all-in-one marketing tool that will help your business streamline its marketing efforts in Twitter, Facebook, and LinkedIn thanks to its outstanding features like automation, user engagement, social listening, and more. With over 30,000 users relying on the software, you can be sure that this is a tool that meets the needs of small businesses aiming to grow in the market.

eClincher: eClincher social management tool is unique because it’s simple to use, but it also helps businesses curate their social media posts. Besides, it provides you with valuable suggestions on meaningful content that will boost traffic to your business’ page. Its dashboard can also integrate with other third-party applications like ZenDesk. This feature makes this tool handy when it comes to engagement. What’s more, if you need to fill the gaps in your social posts, eClincher allows you to repost some of your previously shared content.

Sendible: If you are running on a tight budget, Sendible is a cost-effective tool with basic features that will enhance your social media marketing campaign. You can easily schedule posts using the Smart Posts feature with this tool. Another appealing feature of this tool is that it can recommend optimal times to post content.

Best Budget Social Marketer Tool

From the list provided, some of the best social media marketing tools that will save you from spending a lot are Buffer and Sendible. Apart from focusing too much on spending less, it’s very important that you mull over the features that a tool comes with. Remember, cheap can be expensive. So consider your business needs and choose software that will not break the bank.

Best Overall Social Marketer Tool

Hipsocial.com: When managing your social media channels, you want a tool to help you plan, schedule posts, monitor, and analyze your marketing performance online. Similarly, you want a tool that will effectively execute your marketing strategies. If these are your business needs, then Hipsocial.com is the perfect pick for you. Other benefits you get by using this tool include saving time, better reputation management, increased brand awareness, deeper audience insight, and more.

Hootsuite: Hootsuite is also another recommended marketing tool that is worth investing in. You can access all your social networks from one dashboard. What’s more, the tool can also serve as a monitoring and scheduling software. You can manage up to 10 social networks with Hootsuite.

Conclusion

You now have an idea of what social media marketing tools are and their importance to your business. Whether you are starting out or have been in business for some time, social media marketing is vital to ensure your business thrives. In addition, most businesses value the importance of marketing their brands online. So, if you haven’t thought of doing this, choose an ideal tool from the ones recommended on this page.