Anyone who conducts business should have a social media presence. Why? Studies show that 95% of online adults aged 18-34 are likely to follow a brand via social media. Additionally, 75% of B2B buyers and 84% of C-level executives use social media to make purchasing decisions.
Now that we’ve established why you should have a presence on social media, let’s discuss how many social networks you should actively engage with.
On average, people have 5.54 social media accounts, and brands, depending on the size, are typically active on 2 to 10 different channels. Social media experts agree that you shouldn’t spread yourself too thin. It’s better to have a strong presence on fewer channels than to have an inactive profile on many. The latter dilutes your brand recognition.
However, it’s important to consider that your competitors may be hogging the lion's share of attention on social media platforms that your company isn’t active on. By using a social media management tool, your organization can be in several places at once, engaging with customers and prospects in less time.
Managing any number of channels both effectively and efficiently is challenging without the use of a social media management tool. Therefore, any individual or company belonging to two or more social networks can benefit from using a social media management tool.
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