What is social media management?

Social media management is the process of monitoring and participating in conversations across social media platforms to increase social reach and visibility.

Social media management is comprised of three social media disciplines:

Social listening - The act of monitoring and compiling everything being talked about on social media regarding your brand, its products or services, your competitors, and your industry as a whole.

Social analytics - The process of gathering information from social media conversations and processing it into structured insights leading to more data-driven business decisions.

Social engagement - The exercise of interacting--either one-on-one or at scale--with customers via social media to build relationships or address customer issues.

A comprehensive social media management strategy generally involves multiple platforms, including Facebook, LinkedIn, Twitter, Pinterest, and YouTube.

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