Social listening - The act of monitoring and compiling everything being talked about on social media regarding your brand, its products or services, your competitors, and your industry as a whole.
Social analytics - The process of gathering information from social media conversations and processing it into structured insights leading to more data-driven business decisions.
Social engagement - The exercise of interacting--either one-on-one or at scale--with customers via social media to build relationships or address customer issues.
A comprehensive social media management strategy generally involves multiple platforms, including Facebook, LinkedIn, Twitter, Pinterest, and YouTube.
There are two basic methods for managing your social networks: accessing each platform individually and managing all platforms from a single location.
Any kind of business that is willing to have a social media presence to build brand awareness and gain potential customers.
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