Top Three Questions to Ask Your Social Media Engagement Provider

Discover the immense power of social media and content strategy, and learn how the right social media engagement software can boost roi and help you grow your social media reach.


Every brand wants to have a strong social media presence. This means it makes sense to choose good social media engagement software to help you. After all, your social channels aren’t going to run themselves. There’s content to be created and posted, metrics to analyze, and marketing plans to refine.

To make matters worse, you can’t just push out a ton of content and hope for the best. And you can’t demand engagement from your audience.

When trying to improve engagement on social media sites, you can’t be pushy,* says CrazyEgg founder Neil Patel. *Otherwise, your efforts will amount to nothing. You may even generate negative results, and deter your target audience

Dealing with the immense power of social media and content marketing strategies on top of running a business or managing a team of employees can be overwhelming for anyone. But, social media engagement software can level the playing field for businesses of any size.

The right social media engagement software can boost your ROI via productivity and efficiency. It all starts with good questions so you can get the social media engagement software for your business. Of course, there are so many social media tools to choose from, you may feel a little overwhelmed. It’s no wonder. To further complicate matters, you want to make sure that the social media engagement software you choose is going to fit into your workflow well.

To make it easier to choose from the sea of social media engagement software available on the market, here are three questions you can ask yourself before investing your time, money, and effort into social media engagement software.

social media tool

Your social media engagement software can help you run your business easier. The right software can save you tons of time every week. Plus, it can give you the information you need to improve your social media strategy.

3 Questions to Ask Before Investing in Social Media Engagement Software

1. Which Platforms Does it Support?

Not all social media engagement software works with every social media platform. For example, for several years, you could only schedule posts on Instagram via a 3rd party tool that didn’t work with any other social media engagement software. That meant that social media managers had to schedule Instagram posts with an entirely different software tool than with other social media platforms. Fortunately, that’s changed and now most social media engagement software includes Instagram in their mix.

It’s important to consider the goals and objectives you and your team have set for your brand. These goals and objectives require a specific set of functions from your new software. Feedback from your team can help you understand the tools they already use, and give you an idea of the functions and features you’ll need to deal with your brand’s unique challenges and needs.

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Your goals and objectives will also determine your vision and the course your brand will take over the next 12 to 18 months. Any engagement tool you invest in will need to be able to scale and handle these demands as they grow. Change can come in a number of ways, not just from future growth. Industries change at a rapid pace, and any software you use should be able to keep up.

2. Pricing

You’ll see that some social media engagement software is designed for small and medium businesses (SMB) and priced accordingly. Also, you’ll see that others are created with larger businesses in mind, and that can make them a bit more pricey.

Most social media engagement software offers billing options, free trials, and cancellation policies. Take a look at the websites of the engagement tools you’re considering and compare the features and billing options to choose the one best for your brand and the unique challenges you face and goals you wish to achieve. With some software, you get a discount if you pay annually. Either way, it’s a good idea to use the free trials first and make sure it’s going to work for your brand.

Become a Powerhouse Brand

You know your brand better than anyone else. You understand the unique needs and obstacles your team faces on a daily basis. Use this intel to determine the kind of financial investment you can afford to make.

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3. Analytics

Accurate metrics can guide your social media strategy. They’ll monitor your social media mentions and your content performance and help you grow your followers. Some will give you ways to learn more about your audience through handy discovery features, too.

Social media engagement software will show if you’re hitting your goals with traffic, leads, and other KPI’s, and give you the data you need to document your successes. For example, on which platforms do you get the most engagement, and which types of engagements generally turn into leads?

Most social media engagement tools offer easy-to-use dashboards and generate reports that show where your traffic comes from and how to use it. If you haven’t already, it could be useful to talk with your team and see what types of analytics you have already and what you’d like to have in the future.


There are a lot of social media engagement providers on the market. They can in various shapes and sizes, from entire agencies to all-in-one engagement tools. It’s worth taking the time to consider how you currently use your social media channels and how you’d like to improve in the future.

When you ask yourself a few key questions you increase your knowledge, as well as the chances you’ll choose the best social media engagement tool for your brand.

One engagement provider built for SMB is HipSocial. It works across social media platforms, collaborates with other services and tools, and generates detailed reports that are easy to read, enabling you to optimize your campaigns for success going forward. That way you can see what’s working and what’s not. HipSocial has a 30-day free trial. This allows you to test drive it without committing to anything, and see how easy it is to implement, and how well it integrates into most workflows.

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