Social media is here to stay. It keeps evolving with new platforms joining the market and the existing platforms improving their features. The rise of these platforms broadens the scope of e-commerce and improves the reach of businesses. However, a business needs to be active on social media platforms for valuable engagements to take place. This adds the burden of learning your way around each platform, making meaningful engagements and staying relevant to those engagements.
Social media management is a proven, powerful and profitable strategic method for connecting a brand or a company with its audience and customers. A social media management tool takes the burden of navigating social media platforms by posting your content, driving traffic to your content and providing valuable data for use in marketing planning. As with any other enterprise, social media management software is available from various providers. Your task as a business owner or manager is to find the best social media management software that suits your needs. It is obvious that such tools of convenience and importance come at a cost. The best social media management software should bring in more than its value to your business in the long run. The question is why are so many social analysis and management platforms so expensive?
The reality is that most businesses, small businesses, SMEs and medium-sized brands do not need powerful and complicated tools, at the level of large companies. In fact, many of the best social media management softwares and platforms are available for free.
Here Are The Best Social Media Management Software For Small Businesses In 2021
In this post, HipSocial shares the best social media management software available today that you can pick and use to grow your brand.
When it comes to an easy-to-use tool with social media management, Buffer is on top of the list. Designed primarily as a cross-platform tool for scheduling social media content, it offers an instant way to publish those posts. Free accounts are limited to a single set of social media accounts, and the service is only compatible with major platforms such as Facebook, Twitter and LinkedIn and Instagram. With a pro membership, Pinterest is included. This is the best social media management software to make a few posts a day. A scheduled post can be deleted. Premium membership will get you a simple analysis of your post’s performance.
Buffer also supports several browser extensions and has mobile applications for iOS and Android. The comprehensive analysis tool, Buffer Analyze, includes information about the scope of your publications on social networks.
This platform is one of the most mature and advanced social media dashboards in the market and the most commonly used. It has a complete set of features and a wide range of compatible networks. It is an excellent resource for social listening, and its customizable reporting tools are among the best available.
With Hootsuite, you can manage several accounts of your social networks, interact with your followers, generate performance reports and generate content from the Hootsuite directory feature. Hootsuite allows you to make a schedule for your posts even months ahead. Upgrading to more sophisticated plans gives you more options and flexibility for your accounts.
This is among the best social media management softwares for generating content for your social media. These suggestions are made with regard to the information you provide when signing up for your account. The suggested post ideas will be tuned to social media trends for the day. For instance, Mondays are for motivational posts and Thursdays for throwback posts. What's more a mark of the best social media management software is support for teamwork. Loomly facilitates the input of your team on post ideas but reserves the final approval to the administrator. Loomly base plan features 10 social media accounts, a good scope of reach for a small or medium level business.
Like Loomly, this tool allows for the contribution of team members to posts. It offers analytics across popular social media platforms. The software analyzes content performance and vital statistics of your followers. This includes giving you growth patterns of your audience, pumping into your marketing strategy. Socialpilot is ideal for the business looking to recruit influencers with an impact to your brand, focusing on engagement analytics.
Hubspot has been here for a while, and has rightfully gained its place among the best social media management software. It caters for all aspects of a business; marketing, sales, customer service and content management software.Hubspot enables you to connect an array of social media accounts for your business. It enables analysis of your post engagement and audience demographics.
The key to this social media management software is that it allows you to manage more than one Twitter account on one screen, making the management of this social network easier and faster. You can create multiple columns of timelines to show content that is being uploaded on Twitter, configure alerts, notification by novelty in each column, schedule your tweets, and best of all, it’s free. Tweetdeck is ideal for career social media managers and for businesses with different twitter pages for their brands.
With Stacker you can manage your Facebook, Twitter, LinkedIn and Pinterest accounts: it allows you to publish on the multiple platforms simultaneously and schedule specific publications. Stacker offers analytics for your audience, giving you the optimum time to post and get engaged on your social media accounts. Stacker also allows you to communicate directly with other users whom you mention on social networks. Their unique feature; a universal inbox, puts all your conversations on one screen, hence eliminating the hustle of unsewered DMs and enquiries from clients.
Social media is about the people! Not about your business. Provide for the people and the people will provide you - Matt Goulart
It includes an easy-to-use analysis tool, which summarizes several interesting statistics to know the scope of the publications. For example, you can see at a glance how many “likes” or retweets your posts have received, how often your posts are viewed and shared, or if you have comments on them. The Stacker timeline is a good way to measure the success of your posts on social networks. In addition, the program has an attractive and intuitive design with a very neat appearance: the accounts are divided into tabs, easily accessible with just one click.
Kuku offers integration with a good number of social networks: Facebook, Twitter, Pinterest, Tumblr and LinkedIn, Instagram among other social networks.
The Kuku interface is minimalist and focuses its functions on writing or sharing publications quickly and dynamically. Kuku provides a content calendar for your ease in organizing your social media campaigns. These publications are collected in channels that provide a practical overview of your activity. Further, Kuku analyses your audience reach and gives tips on improving your business following.
It is more than ever necessary to have programs in which you can manage all social media networks. Why? Due to the speed and agility that the market demands. AgoraPulse combines all your social media account inboxes, enabling timely attendance to your customers and prospective clients. The team based organization of Agorapulse facilitates the direction of questions and messages to the responsible team member. AgoraPulse gives your team a proactive approach, a special advantage for businesses on social media, hence an upper hand over competitors. With Agora Pulse, you have one of the best social media management softwares.
Fanbooster boasts of creating engagement for your business on social media. Fanbooster enables scheduling of posts and generates metrics for the engagement your posts garner. The calendar on this management software is considered intuitive, suggesting content that is favorable to your following.
Why Do You Need a Social Media Management Software
2020 has been a rollercoaster for businesses on social media. Consumers now are empowered and demand nothing but the best quality from their choice of service providers. With the meteoric rise and reign of influencers, negative reviews will have your clients get swayed in a heartbeat. You therefore need an ever active ear on social media to stay on top of your customer's needs.
The downfall of brands on social media is not a pretty sight. Backlash is fanned by customers, competitors and onlookers in the same measure. Equally, positive reviews will garner support and new customers. On the other hand, active businesses on social media are popular, increasing chances to be chosen for collaborations and joint partnerships on community events. The popular saying is that there is no bad publicity, but staying in good graces of the internet is for the better good.
A software tool combines data analysis and intuitive properties to ensure your business is thriving on social media. At customized costs, you can get amazing economic packages that put your business on a level of industry leaders. The best social media management softwares and features are offered at Hipsocial, available for a free trial now for you.